Trade Shows Cost You €30,000/Year. Google Ads Another €20,000. And Customers?

Trade Shows Cost You €30,000/Year. Google Ads Another €20,000. And Customers?
Photo by Dylan Gillis / Unsplash

Trade show. Booth €15,000. Travel costs. Time.

And what do you get? Business cards. Promises. “We’ll be in touch.”

Result? Maybe 2 customers. Maybe none.

I Know That Feeling

If you have a workshop - welding, CNC, laser, whatever - you know this problem.

Work is needed. Machines are expensive. Costs are running.

And customers? Customers you have to find yourself.

This Happens Every Day

Marketing for B2B services is expensive and unpredictable.

Google Ads for laser cutting: €800-2000/month. LinkedIn: €500-1500. Facebook: €500. Trade shows: €10-15,000/show.

Total? €24,000 to €50,000 per year. And what do you get for that? ROI typically shows after 3-6 months. If it shows at all.

To cover these costs, you need €80,000-170,000 additional revenue. Per year. Just to cover marketing.

Without profit.

What Most People Do (Wrong)

They invest in marketing. And wait.

And wait.

And wait.

And when results don’t come? They invest more. Or give up.

Meanwhile, somewhere someone urgently needs exactly your services. But they can’t find you. Be cause you’re not first on Google. Because you weren’t at the right trade show. Because you didn’t have the right ad.

And so you don’t find each other.

There’s A Better Way

What if customers came to you?

Not that you search for them. Not that you pay. Not that you wait.

BUT:

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